Back pain
Practical content that already fits the current brand strengths.
Pilates guides that are actually useful.
This is the content hub. It is where back pain, posture, desk-based work, sports performance, equipment and teacher-training content will live as the site expands.
Posture & desk work
Useful commercial and informational content for normal working people.
Equipment & training
The long-term authority and monetisation angle: reformers, accessories and teacher training.